Tuesday, November 25, 2008

Class Notes

Artiest view
understand the pattern 
(to get a picture)
-Professional purpose 

Illustrator is used for:  Graphic Vectors -(logos ) (resizable)(points, Lines, curves) 
(complementary to)     Raster Graphics - image of bitmap (grid of pixels)

Tuesday, November 18, 2008

Taglines and Research for Logo and Logotypes

Famous Taglines

  • Asko - built to last longer 
  • Dacor- The Life of the Kitchen 
  • Burger King- Have it Your way
  • JC Penny- We love your style
  • McDonalds- I'm lovin it
Taglines  similar to my aspiration 

  • T4TG- Train 4 the Game
  • Born 2 Dance - awaken the dancer within

Brandscape

Thursday, November 13, 2008

Milton Glaser

Milton Glaser Draft
One of the most famous graphic designers is Milton Glaser, who continues to live on today. His is also known to be an illustrator and teacher as well. He attended High School for music and art in New York City and graduated Cooper Union in 1951. Later in the years, he got a Fulbright Scholarship, at the Academy of Fine Arts in Bologna. By 1954, Glaser was the creator, and president, of Push Pin Studios along with a few of his classmates from Cooper Union.
Glaser’s works have been distinguished by directness, minimalism and innovation. He uses several medium and style when it comes to solving a problem at hand. His technique varies rowdily from primordial to an ultramodern look with his works such as in his innumerable book jackets, to his album covers, his advertisements, direct mail pieces and also magazine illustrations. Glaser’s artwork also involves a variety of shapes and color.
When Glaser was in High School he started designing in a class called printing graphics. In 1974, he then began his own studio. By doing this it advantaged his association with an ever more wide assortment of projects, scoping from the New York Magazine designs, which led him to be co-founder of a 600 foot mural in Indianapolis for the Federal Office Building.
All through Glaser’s profession he has contained major influence on his modern illustrations and designs. He has won several awards as of Art Directors Clubs, and the American Institute of Graphic Arts and also, the Society of Illustrators and the type Directors Club, as well. He was known as Honorary Fellow of the Royal Society of Arts in 1979.
Glaser’s creations have been known as some of the most influential and durable visual arts in present time. Some of his famous works are the “I LOVE NEW YORK LOGO,” that has been printed as signs and on T-shirts. In 1967 he created a famous Bob Dylan poster and his masterful graphics for Dante’s Purgatory. He has created more than 300 posters, environmental and interior design. He has produced Displays, interiors and exteriors of many restaurants, supermarkets, shopping malls, hotels, and supplement retail and commercial atmospheres. He has a personal satisfaction in his work that a celebrity poster such as Bob Dylan may encourage people to go to a concert and buy an album. A unique decorative theme may encourage dining at a certain restaurant and catchy images may enhance sales for an advertiser. His logo I Love NY became a symbol of a city as well.
In 1975 through 1977, Milton was the design executive of ‘Village Voice’ magazine. By 1983, he originated the corporation WBMG, which is a studio devoted to magazine and newspaper project work with Walter Bernard.

Milton believes that the life of designer is very great deal of deep feeling between the life of a businessman and the verve of an artist. He feels that art carries out an appeasing function in ones way of life. He also feels that it is important to share commonalities. This then can prevent us from searching for the negatives and being us together to share what we agree upon. Art is a role in times past and he believes that the artist is sending gift or message to share with everyone. With our acceptance to these art works are remained to be past on and still exist today as psychical and mental imagery. Through art he has the ability to transfer ideas to one another. Art is a way for him to solve situations and combine things together. For him it is easier to accomplish something by using his art talent. He supposed that if a person can continue in their interest right through life, they are a very privileged person.
On his outlook the leeway of learning never fade away and that there is something as regards to the act itself. When you work with art you become lively and energized. You are in control because it is in you own mind and hands. Your emotions of what you are feeling at that moment also come expose as well. He believes that in this field people can keep on learning, they will grow, and always come across challenging themselves.
Now his work has been incorporated in the Museum of Modern Art, the Victoria and Albert Museum, the Israel Museum and the Musee de l’affiche, in the city Paris. He has taught at the School of Visual Arts and also at Cooper Union and is also a member of Alliance Graphique International.His ability to teach has helped him simplify his own objectives as well.
“ If graphic design has a grand master, then Milton Glaser is Michelangelo.” was said by another graphic designer by the name of Chip Kid(http://www.believermag.com). Here the analogy says it all. This graphic designer is saying in this quote that Milton Glaser has to be the best graphic designer of all time with the work that he has created to share with us, because that is where Michelangelo stands in our minds today.
If it weren’t for the talented rewarded and inspiring Milton Glaser, many of the creations we spot here and there wouldn’t be with us today or at least his style and imagination. He has designed such wonderful art works that have been around for many years ago.

(http://www.believermag.com/issues/200309/?read=interview glaser)

Wikipedia: http://en.wikipedia.org/wiki/Milton_Glaser

http://www.youtube.com/watch?v=N0eAf91yqK

http://www.miltonglaser.com/pages/milton/mg_index.html

Monday, November 10, 2008

Blog Comment

Lyle Owerko was a guest speaker who came to Hofstra University to talk about his career. He has many oppertunities such as being a photographer and filmmaker, and a designer.
He works with a diverse roster of clients that include brands.He uses all different media and advertising he spends working with most of his time. He taught use many things of the artist world such as the Design of Attitude, this is when the art's picks their point of view developing a creative consciousness.
Lyle explained to us how he loves using light. He was always inspired by light and color. He also didn't a project for Kodak. He spoke about the important of Music, and the importance of Observation. He spoke about materials and the importance of exploring and paying attention. He mentioned the importance of interaction and being involved. Also he mentioned laughter, ad loosening up.
I enjoyed this guest speaker because not only has he showed us how successful he's become but he also inspired me more in graphic designing because he is someone who works all different media and works with more the one area in the art field. He showed me how to be free and trust my own opinion and how I view what I see.

Tuesday, November 4, 2008

Blog Comment

Blog from student

> Campagne Carriers becoming more design-y
> Campagne Kit - many supplies
> Holders / different design , packaging 
> boat shape
- sleek

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> Super Mario design , through the years- how he changed character
>Diff Design Drums- color, wood